The Coolest SoCal Glasses Under The Sun (For $100)

L.A. native Alex Israel is constantly inspired by Southern California culture and he draws on film, art, and advertising when creating his collection of Freeway Eyewear. This season, he looked to Paul Schrader's American Gigolo, the iconic 1950's United Air Lines campaign by California graphic artist Stan Galli, and parking structures in Santa Monica when crafting his fall line. While he launched his sunglasses—named after the highways that zigzag across the City of Angels—just last year, his shades are already a favorite among fashion insiders like Lindsey Wixon and Harley Viera-Newton, and he's made fans out of art crowd heavyweights such as Marilyn Minter. For his new fall campaign and collection, Alex has added Tortoiseshell into his round and squared plastic framed rotation, and worked with producer and stylist Jessica Joffe to create a seriously sexy lookbook that completely captures that easy elegance and laid-back Cali lifestyle as well as a Beach Boys tune or a drive up the coast to Hearst Castle. But here's the best part: Every style is priced around $100, so you can indulge your sunglasses obsession without breaking the bank. You can pick up the styles at Barneys and Maxfield, but make sure you subscribe to his newsletter now to get all the deets about the new Tortoiseshell styles and his new e-commerce site launch. Because with prices this reasonable, styles this sick, and such high-profile devotees—trust—you'll want to beat the traffic and get your Freeway frames, stat.



For more information on Freeway Eyewear, visit FreewayEyewear.com. Available at Maxfield, 8825 Melrose Avenue (at Lapeer Drive); 310-274-8800.



R29 Giveaway:

Who doesn't love a free pair of super-cool specs? We know you want a hot style from Freeway, and we're happy to help! Just tell us in the comments of this story your favorite iconic Los Angeles film is and the answer that has us most nostalgic will win a pair of Freeway sunglasses from the new collection now before they hit stores in November.