There’s no graceful way to introduce this product, so we’ll just cut to the chase: “Subtle Butt” is a disposable patch of fabric with an “activated carbon layer…to which stench adheres and gets neutralized.” Except there’s nothing subtle about farting. In short, Subtle Butt is a small square of fabric you stick to your underwear just in case you lay a real stinky egg. If it’s loud, you’re on your own. Subtle Butt does nothing to muffle sound. Gross. (Almost as gross as period undies).Yes, this is a real product you can buy. Five Subtle Butt patches cost just $11.95.
Thank you, Stylist, for bringing the Subtle Butt to our attention. The blog spoke with creator Kim Olenicoff who says, “I use them on airplanes, after a chili meal, and even on my dog…It’s kind of embarrassing, but it’s better to have it in and not be embarrassed.”
Olenicoff is the brains behind Solutions That Stick , a company that boasts a line of adhesive products to solve a range of everyday problems from slouchy boots to camel toe. You heard right, the “Knicker Sticker” is a little heart-shaped patch you stick to the crotch of your pants to eliminate camel toe, VPL, and, well, who knows what else.
Would you try the Subtle Butt? They’ve even put out this equal parts hilarious and disgusting instructional video.

To get the opportunity to listen to the wise words of Norma Kamali and Diane von Furstenberg in one sitting is pretty spectacular. Throw the young, talented, and eager Prabal Gurung into the mix, and you’ve got one entertaining evening.
There are many things I love about fashion, but my favorite part of the industry and best part of this job is the chance to meet designers. I have such admiration for these people who create gorgeous things, and when I get to meet them I often turn into a 12-year-old meeting Justin Bieber. I’ve giggled. Very professional.



Name: Ricardo



Erin Fetherston’s
Yesterday I stopped by Catherine Malandrino’s showroom in the Garment District to check out her Holiday/Resort 2010/11 collections for “Catherine Malandrino,” which is at a contemporary price point, as well as “Malandrino,” her designer price point line.

















Manhattan’s first
He happily obliged.
It’s no secret that we at Fashionista heart 






Last night, we traveled to Upper East Side boutique Samantha Thavasa, a Japanese handbag brand and store, for a sneak peak at Tinsley Mortimer’s Fall 2010 handbag line. We admit we only found out Mortimer’s line for Thavasa existed by watching recently-canceled guilty pleasure reality show High Society. It turns out the Tins has been designing capsule collections for Samantha Thavasa for a few seasons. This one was inspired by 1980s rock bands.







