BoF Daily Newsletter: BoF Daily Digest | Fashionable investing, All Saints looks overseas, Juicy facelift, Social media intent, Fashion’s bigger night out |  |
Posted: 23 Apr 2010 11:14 AM PDT  Tommy Hilfiger Spring/Summer 2010 | Source: Tommy Hilfiger “Private equity and fashion are a bad combo, kind of like pairing a Dior dress with Ugg boots. That at least was the established wisdom until March, when Apax Partners sold Tommy Hilfiger for $3 billion, quintupling its investment in the American clothier in just four years.” All Saints secures extra funding on strong results (Retail Week) “Fashion retailer All Saints almost doubled EBITDA to £23.6m last year, helping it secure further investment from Lloyds TSB Corporate Markets to ramp up overseas expansion.” Juicy Couture hires hip designer Erin Fetherston (Guardian) “Juicy Couture, the American clothing label that made tracksuits sexy, has hired the hip, New York-based designer, Erin Fetherston as its creative consultant and guest designer.” Social media increases intent to purchase (Biz Report) “Ads in the social space are more effective than other ads. Researchers found that consumers are more likely to notice ads in the social space, to remember the ad message and are more likely to make a future purchase after seeing a social ad.” Fashion’s Night Out to Bring Runway to Public (WWD) “This year's edition of the global shopping event, scheduled for Sept. 10, will be preceded by a public fashion show… The open-air show is being billed as the largest of its kind ever to be held in New York.” |
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