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9/28/2010

Ultraflesh Panther Mascara Is The Cat's Meow

ultraflesh-panther-mascara.jpgWithout a doubt, fall makeup is having a cat-inspired moment (think cat-eye makeup on the runway, MAC's cat-themed collection, etc.). So when this panther-shaped mascara came our way, we chalked it up to being a jump on the cat-power bandwagon. Studio Beauty Mix at Fred Segal founder Robin Coe-Hutshing and partner Nicole Ostoya are behind the feline fix, and the mascara is her brand Ultraflesh's first launch. Coe-Hutshing is a well-known beauty product guru, creating lines like Memoire Liquide perfume, Burn candles, Soft Corp body line, and her Santa Monica boutique is the one-stop-shop for LA beauty junkies. Knowing this brings the panther mascara—and it's claim to provide the blackest, most-defined lashes, ever—firmly into front-runner-category in the race for the ultimate mascara. Me-ow!



Ultraflesh Panther Mascara, $26, available at Sephora (Available in-store October 1)

Emporio Armani To Work, Just Cavalli To Play

MILAN–Even though Emporio Armani‘s Spring/Summer 2011 collection was dedicated to the “fancy girl” and a (butchered) version of Lou Reed’s “Walk on the Wild Side,” opened the show, Emporio Armani was anything but wild and fancy. The collection was chic work wear: Pewter and titanium shift dresses that were belted, structured skirts paired with cropped tailored blazers, and tiered chiffon dresses and tops that recalled the underside of jellyfish. The stand-out feature of the collection was a stretch tulle knee-length skirt seen under just about every skirted look in shades of gray. It added interest and edge to the otherwise sensibly chic collection.


And when you’ve left the office and are ready to play along the beaches of Ibiza or dance the night away in an Italian discoteca, Just Cavalli has you covered. Cavalli did the Canadian tuxedo one better by offering denim on denim on denim in the way of of embellished belled jeans, acid wash button down tops, and floppy denim hats. Denim looks were followed by colorfully loud silk print tops and dresses. And it wouldn’t be a Cavalli show with out animal prints–leopard, reptile, you name it–on button-down silk blouses, floor-length peasant skirts, and late ’60s-ish hippie dresses.

**All photos from Style.com

Imagine Fashion Is Looking For An Intern!

Due to launch in late 2010, Imagine Fashion is a unique publication which showcases its content in film format, specifically for mobile and online. The goal at Imagine Fashion is to bring fashion media what a fashion magazine should bring to the digital space.

Imagine Fashion is seeking fashionable interns to be part of the team, and to help grow our viewership across all social networks as well as expand our viral outreach. This is a non-paid internship but school credit can be given.

If interested, you must be:
-Very organized
-A good and thorough researcher
-Must pay attention to detail
-Must have good computer skills
-Must be able to think dynamically
-Have a good understanding of how social networking sites function
-You must be available two or three days a week
-Must have your own laptop

Interested candidates should contact Alexa with resumes and cover letter. Alexar@imaginefashion.tv.

Street Style: Carolyn Mixes Vintage and Forever 21

Name: Carolyn Geh

Occupation: Model

Agency: Q

What is your favorite dessert? Mint chocolate chip ice cream!

What are you listening to now? “Anything” by Leonard Cohen

What is the last good movie you saw? Inception

Where is your jacket from? It’s vintage.

Where is your dress from? All Saints

And your hat? Forever 21

**All Photos By Ashley Jahncke

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Heidi Mount’s Husband Accused of Rape at LFW

Shawn Mount, hairstylist and husband of famed supermodel Heidi Mount, has been accused of sexually assaulting a 24-year-old model at a West London Hotel during London Fashion Week.

According to UK newspaper The Daily Mail, the attack happened on September 20 around 1:30 am. The next day, Mount was arrested and interviewed by a central London police station. He was later bailed out but ordered to return on November 10. “He has not been charged and we are still investigating.” says a Scotland Yard spokesman.

While Mount, who has styled hair for Ralph Lauren campaigns as well as Vogue editorials, denies the allegations, crime experts and investigators have spent days examining the room where the attack happened as well as taking in items, such as bed linens, in for further investigation. As for the alleged victim, she has been interviewed by specialist sex crimes detectives from the Sapphire unit and has been referred to a victim support centre.

Trendspotting: Sheer

Nearly-bare legs are a must for spring 2010.

Kilty Pleasures at Versus

MILAN–It was clear Versus was in a playful mood before the presentation started. The set was a playground complete with a swing set, a slide, and one of those spinny chair things. Despite the fact that the models never actually slid down the slide (much to my dismay), Christopher Kane’s collection for Versus made good on that promise of playground fun.

The first looks out were bright tartans that seemed to reflect on Kane’s Scottish heritage, though they were all prints drawn from the Versus archives. Then he infused the tartans with tight neon floral prints that crossed over the bust on knee-length, form fitting, ruched dresses and inserted them into the pleats of kilts. Gradually the prints gave way to bold rainbow bright color blocked dresses.

That’s my take. Here’s Kane’s:

“For this Versus SS11 collection I played with combining floral, tartan stripe prints from the Versus archive, to achieve twisted and drape mesh dresses. The colour palette is very bright and optimistic (yellow, green, purple, orange, red and blue). I have worked printed mesh into longer, leaner dresses, and knitwear for a more casual sporty/grungy approach. The core of the collection is multi drape stretch mesh dresses using layers of printed mesh. Short comes in multicoloured pop dresses. Shoes and bags feature print and brogue details.”

Click through for more looks.

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Racked Dealfeed: J.Crew Accessories, Dolce Vita, and Hannah Clark

J.Crew Accessories

Deal: Markdowns on current and previous collections, including shoes, jewelry, and accessories.
When/Where: Tuesday, September 28 through Friday, October 1. Daily 10am—7pm. 261 W. 36th St between Seventh and Eighth Aves, second floor.

Hannah Clark
Deal: At least 50% off trinkets and jewelry, such as $1 vintage barrettes and handmade wooden stools for $50
When/Where: Saturday September 25th, noon—5pm. 60 E 4th St between Second Ave and Bowery

Dolce Vita
Deal: Boots start at $49, flats and oxfords start at $39, and sandals start at $19. Clothing from Dolce Vita, Mara Hoffman and others starts at $20.
When/Where: Friday, September 24 through Sunday, September 26. Fri 5pm—8pm, Sat—Sun 10am—6pm. 156 Ludlow St at Stanton St, fourth floor (212-529-3167)

Lady Foot Locker
Deal: Enter code IP2349FF at checkout to save 25% off your order
Where: www.ladyfootlocker.com
Ends: September 27, 2010

Mad Men Style Recap, Episode 10

To quote the unofficial spokesman of New York, Jay-Z, everyone on Mad Men has ninety-nine problems in this episode, and a bitch ain’t one. Instead lies and secrets are the problem on Mad Men, and no one is certain who they can trust. Don’s real identity rears its ugly head, Lane places false trust in his father, and Joan and Roger’s relationship takes an unexpected turn.

Unlike Mad Men episodes of the past three seasons, season four wastes no time making messes and cleaning them up. Whereas Lane’s relationship and Don’s identity scandal would have taken up an entire season, all is contained in one jarring and sloppy episode. Only fifteen seconds in, we find out Joan is pregnant with Roger’s child, and that she plans to abort it. Jaws were heard hitting the floor all over the eastern seaboard at this moment.

It started off so glamorous, too: Joan sashaying into Roger’s office in a lovely ivory, chocolate, and apple colored printed blouse, her Alexis Bittar looking gold ball earrings setting off her red lipstick. Roger, as always, looks perfect in another one of his three piece suits, this time in a dark gray, and his chunky, black, plastic framed glasses. But of course, nothing stays glamorous for long. Roger and Joan, the golden couple whose relationship has been the holy grail of Mad Men, something fans desired frantically, but could never attain, evaded success yet again. Joan heads to the doctor in western New Jersey alone, in a matronly blue suit, only to be confronted by a mother, played by Susan May Pratt in a stunning beige dress with ivory polka-dots, who has just taken her young daughter for a “procedure.” Joan lies about having a daughter undergoing a similar procedure. Why? Because she is seen as too old to be having such issues herself, even by Roger’s doctor who berates them furiously.

Ultimately, however, Joan’s lies start to become transparent. Joan assures Roger that they’ve “dodged a real bullet,” while wearing her shocking pink dress with light pink trim from an earlier episode; perhaps the pink is a nod to a baby? But her conversation with Roger at the end of the episode seems to be made of lies–something was unbelievable, untrustworthy. She never says definitively that she had an abortion, so all of us Joan and Roger fanatics have something to hold out for.

On the weirder side of the lies and secrets spectrum lies Lane’s American affair with a Playboy bunny.

Lane’s role on Mad Men is so unstable and undefinable; he is absent from multiple episodes only to return with a bumbling affair and multiple foolish missteps, making the viewers almost not care anymore about Lane’s fate. Does he matter? Is he a serious character? A serious man? At this point he just seems like a fool. Startled by his father’s arrival without his son, Lane idiotically brings his father to the Playboy Club and attempts to show off his attractive lady friend, only to have her push him away. Even Don feels uncomfortable in the situation, which is a lot coming from a man who has payed for sex in the past. At least she looks sexy and stunning in a sky blue bunny ensemble and an adorable hair flip. Lane sports another one of his brilliantly mixed and matched ensembles, this time a dark gray suit, tan vest, and burgundy tie, countering his father’s brown suit and red tie.

Lane tries and fails again to prove that his love with his bunny, Toni, is real enough to keep him in America, this time by arranging a private dinner with his father. First, he sneaks into the Playboy Club to proclaim his love to Toni, while she looks darling in a yellow summer dress. She’s accepting of his love, but reprimands his behavior. At the arranged dinner Toni is aware of the situation’s awkwardness and tries her best to avoid creating tension by acting purely proper in a coral pink dress and pearls, but Lane is determined to use her to make a point. Kissing her as she leaves, Lane ultimately gets smacked in the head with a cane by his tweed wearing father, and is left on the floor, stepped on by his black leather shoe.

The truly cataclysmic issue that rocked SCDP this week was Don’s identity. His nonchalant signing of government papers that asked for a high level security clearance from the Department of Defense, led to an intensive background check of “Donald Draper.” We watch Don’s ecstasy over Beatles tickets for him and Sally (which develops in a strange scene where Don calls an eyelet wearing Betty “sweetie” and Sally wears the children’s version of the Team Zissou uniform) develop into anxiety as Megan–in a mod, Pierre Cardin looking minidress–reveals that she filed the paperwork for the clearance without giving Don any special notice. She is overly apologetic for a mistake that is not hers at all, and strangely submissive in the more feminist-friendly SCDP offices of 1965. (Not to say that it’s equal, just that it’s better that seasons 1-3)

Don panics because, for once, he’s gotten himself into a lie he can’t sweet talk his way out of. The government agents that arrive at Betty’s house startle her, in a yellow eyelet summer dress and headband. As a result of the government’s investigation, Don becomes physically sick and rips off his black suit, white shirt, and blue faded stripe tie in a Superman moment, with less than super results: vomiting in the bathroom. Faye tries to help Don recover, looking holy and nurse-ish in a white suit with a brown and white criss-cross print top. Ball earrings are making a comeback in this episode, with Faye wearing a silver pair with her all white ensemble. Instead of being increasingly private, however, Don tells Faye about his identity swap, which leaves an eerie feeling looming over the rest of season four, with Faye’s mob ties and all.

All the lies come together in the partner’s meeting that happens at this episode’s close. Don, wearing a dark gray suit and black thin tie is confident and silent while Roger in a gray three piece with blue tie berates Pete in black with another one of his anorexic brown, black, white striped ties. Pete covers for Don, while Roger flat out lies about Lucky Strike saying all is well, when they only have 30 days to convince the board to keep SCDP. Lane covers up his personal problems with a stoic gray three piece suit (no mix and matching here), and by saying he’s taking a leave to return to London. With clients leaving SCDP left and right, and Don’s identity likely to make a comeback, the agency is turning into Cooper Cosgrove Harris before our eyes.

Finally, not to be forgotten, is my favorite character, Trudy Campbell, whose frilly cotton-candy maternity ensemble is cute, ridiculous, balloon-like, and sugary sweet. Mad Men should really consider producing some of Trudy’s looks as Halloween costumes, which would easily rival those of Simon Doonan in the hearts of fashion lovers everywhere.

Refined Bohemian At Ferragamo

MILAN–Ferragamo’s Spring 2011 show opened to the sounds of waves lapping, I imagine, against a very fancy yacht. Designer Massimiliano Giornetti’s collection was, according to the line sheet, “snapshots of a perennial summer, living by lazy rhythms, in boats and rarefied society gatherings.” To protect their hair against the sea breeze, models wore Gypsy-like silk kerchiefs, and to keep warm, decadent suede jackets over crocheted bikinis in beachy neutrals. On a bohemian bent, Giorentti sent down long peasant skirts with cropped tops. For a cover up, fluid shimmering full-skirted sheer dresses that could double as evening wear (with the right undergarments, of course).

Click through for more looks.
**All photos from Style.com
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Rumor Mill: Style.com is Developing a Reality Series

We’ve heard through the grapevine from trusted sources that Style.com is shopping around/developing a reality television series.

Unlike The City–the MTV reality series starring Whitney Port–Style.com is promising potential cast members that they’ll actually work/write for the online fashion site. (In case you’ve been living under a rock without a cable box, Elle magazine “employee” Olivia Palermo doesn’t actually work at the magazine, despite the fact that she’s billed as an “online editor” on The City.)

Whether or not this show will actually get produced, we can’t say. Television is nutty when it comes to pilots and such. A friend who works in the industry explains that “usually, a show gets the go ahead to make a pilot. The pilot is the test episode, and if it does well or is well-received in-house, it gets the go ahead to get made into more episodes (min: 6). Some go straight to series, based on 10 minute ‘treatments.’”

Regardless, we think this is a smart move on Style.com’s part. With the arrival of a new Vogue.com–and other Conde Nast titles like W and Glamour beefing up their online presence–it’s important for Style to reach more readers. And fast. Elle‘s participation in Project Runway, and now The City, has helped the glossy to reach over 1 million unique users in August 2010. Style.com has roughly a third of the audience of Elle.com.

Whether or not Derek Blasberg, Style.com’s most socially visible contributor, will be starring on the show is unclear. We’re told that they’re hiring a party reporter….

Rumor Denied: Prada CEO Was Unhappy With The Spring Collection

According to WWD, there was a rumor going around that Patrizio Bertelli, Prada’s CEO, wasn’t so keen on Miuccia Prada’s bananas spring collection. Sources told the newspaper that Prada had canceled appointments in Milan with American retailers because they planned to bring an “enhanced offering” of the collection to New York in a month.

Prada’s spring collection was plenty enhanced as it was for our tastes. Most other critics seemed to agree that the collection was a smashing success. And now Prada is “firmly” denying the rumors that Bertelli didn’t like it, or that the collection was being altered for NYC appointments.

Denial aside, it’s curious that the rumor ever even existed. Does this mean that despite the influx of neon that followed Prada’s showing, there is some concern that American’s won’t warm to it? Would you wear Prada’s SS2011 collection?

Some Of Our Favorite Looks From Our Military Trend Matcher Challenge So Far!

military-trend-fashion-1.jpg


We're getting tons of awesome submissions for our Military Trend Matcher Challenge—but we want more! Eboni Hudson, Greta Egan, Kate McLean were among some of our fave military-trend-rockers so far—so a huge salute that-a-way! Haven't entered yet? All you have to do is upload your own stylish military-inspired snap right here, and you'll be automatically entered into our contest, with a chance to score a $500 gift card to JCPenney (by the way, they've got lots of military'esque goods to choose from, and a whole lot more). So, style, snap, upload, and vote...and that's an order, ladies.

Sigourney Weaver and Jamie Lee Curtis Revisit High School Rivalry


Double take: Jamie Lee Curtis and Sigourney Weaver commit a fashion faux pas in 'You Again.'


From the mean girls who made our lives miserable to the “friends” who stole our boyfriends or otherwise stabbed us in the back, we all shudder at the memory of high school classmates we never want to see, whether it’s in person or on Facebook. So imagine running into your nemesis and finding out she’s about to become family — that’s the premise of the new movie You Again, a comedy in which a young woman named Marni (Kristen Bell) discovers that her worst nightmare (Odette Yustman) is marrying her brother. The theme repeats when Marni’s mother (Jamie Lee Curtis) is shocked to realize that her future daughter-in-law’s aunt (Sigourney Weaver) is none other than her former BFF with whom she had a misunderstanding-fraught falling out.


The on-screen rivalry between Curtis and Weaver’s characters plays out hilariously in a can-you-top-this dance scene and another where both wind up in a swimming pool, wearing identical David Meister dresses. It’s a climactic moment, when their characters “realize that what we’ve missed and given up was the friendship we had, and we get to reinvent that as women,” Weaver says.


The heightened drama-fest that is high school and its lasting emotional repercussions rang true for both Curtis and Weaver. “You tell a friend something and the next thing you know, you’re betrayed. For me, that’s what high school was, learning that people are going to tell your secrets,” says Curtis, who was a “good-girl cheerleader” and somewhat envious of the bad girls. “I just wanted to fit in. I still do.”


Weaver, who says she was so tall, awkward, self-conscious and dweebish as a teen that she was too unimportant to be targeted by bullies, adds: “Everyone is still trying to recover from whatever happened to them in high school. But, as an actor, having been a loser is actually helpful. It’s a way into a lot of characters.”


Weaver, more in demand than ever since Avatar, has a wide variety of projects on tap, including the Amy Heckerling comedy Vamps, the thriller Abduction, the action film The Cold Light of Day, a possible third Ghostbusters (!) and a second Avatar, even though her character died in the original. “Anything can happen in science fiction,” notes Weaver, who’s ready to work more now that her daughter is in college.


Curtis, whose children are younger, only accepted the role in You Again because it shot in summer in L.A. “I’m very involved in my son’s school, and I do as much charity work as my family life will allow,” she says. Her profile remains high, however, thanks to her ubiquitous yogurt commercials, which elicit more comments from strangers than anything else she’s done. “At airports, hiking in Idaho — people come up to me anywhere I am in the world and thank me for Activia,” says Curtis, who’s also a children’s book author. Her latest, My Mommy Hung the Moon: A Love Story, was published this month by HarperCollins.


Both Weaver and Curtis were delighted to have the chance to work with comedy doyenne Betty White. Playing one of her signature feisty, funny grandmas, she’s revealed to have a high school nemesis of her own. “She hasn’t missed a step and she’s a great icon to me,” says Weaver, with Curtis adding, “Every single thing you’ve ever heard about her is true.”


Did you have a nemesis in high school? What would it take to get you to bury the hatchet?


Photo credit: Courtesy Disney Studios

First Person | Philip Crangi says jewellery design was his perfect business opportunity

NEW YORK, United States — “I want to own this whole thing,” Philip Crangi says of his popular jewellery brand. “I’d rather own 100 percent of something small that 10 percent of something huge.” The 2008 CFDA Swarovski Award for Accessories winner — whose jewellery is both intensely popular with editors and intensely personal to those who wear it — takes as much pride in forging his business as he does each golden amulet. “It’s more than a job,” he says. “It’s my baby. I want control over it. I believe in control.”


Growing up in Boca Raton, Florida, Crangi developed a fascination with the talismanic nature of jewellery, charms and trinkets. “I wanted to find the buried treasure in flea markets or in the attic,” he says. “I never did, so I have to make it myself.”


At the Rhode Island School of Design where he studied gold- and silversmithing, he hit his groove. “I had this kind of personal success with my senior thesis,” he says, “which was kind of groundbreaking for me personally … [but] when I came down to New York all high from the experience I remember meeting with prominent stylists and they all said, ‘it’s so interesting, but we don’t really use jewellery much in photo shoots,’ which was staggering to me. That was 1993 and I can’t imagine editorial now that isn’t almost totally based on accessories. The jewellery market wasn’t what it is today.”


But rather than force the issue in an industry that wasn’t ready for him, Crangi put his unique know-how to work for him in other arenas, doing restoration work, building custom lighting for interior designers, designing homewards and collaborating with Japanese artist Mariko Mori. “Basically I got further and further away from jewellery in the 90s. But I didn’t want to compromise. I wanted to do it my way.”


In 1998, Crangi’s sister Courtney moved to New York and began running his business. In 2000, Crangi’s long-time friend the clothing designer Steven Alan and Aurora Lopez opened Borealis and invited Crangi to make a line of jewellery to sell in the Nolita shop. “Within months,” Crangi says, “it was the top selling thing in the store. We had the perfect thing at the perfect time — the perfect opportunity. And we decided a couple months later that we would just go for it, and we just dropped everything and ran whole-hog into jewellery.”


In 2001, Crangi properly launched Philip Crangi fine jewellery and discovered a truth about the business of fashion. “Having a great debut collection is not nearly as hard as having a great sophomore collection,” he says. “It’s one thing to get in the door and get everyone’s attention, but then everyone’s like, ‘OK, what’s next?’”


Then, Crangi noticed another hard reality: a wave of copy cat pieces were popping up in stores and, with a lower price point, were well outselling his hand-forged gold and silver pieces. He responded with an entry level label of his own, Giles & Brother, which employed less precious alloys to make costume pieces in the same mold as the signature line.


“It was immediately a huge success,” Crangi says. “We were thinking we would be like a version of Tiffany. There is so much missing in the world. There is so much I have to make! Giles is such a great opportunity for it. I’ve always kept the Philip Crangi brand very special. I have Giles so that I get to do what I want to do with Philip Crangi, or not do anything until I feel it.”


His sister Courtney has an instinctive feel for business that Crangi trusts. “She is able to make the most radical decisions, from the heart, and every time she does it has been amazing for us,” Crangi says. “Like the decision to leave Barneys for Bergdorf’s. That was kind of a radical move and she just refused to be bullied. She’s a real brinksman.”


The siblings complement each other and make important decisions as a team, whether on internet sales or opening a shop in New York’s Meatpacking District. Joking about the “hokie, mystic” sound to his approach, he says, “We wanted to open a store but the opportunity never showed itself, until one day it did. And I really believe in that, if things are meant to be they’ll be. There is a balance between that and being assertive.”


Ten years on Crangi has rigorously maintained the integrity of his brand and the quality of the product. He continues to enjoy collaborating with other designers — including Phillip Lim, Vera Wang and, most recently, Jason Wu. “There’s a lot to learn from collaborations depending on how you do them,” he says. “Collaborations can be done for a lot of reasons — creatively they are amazing of course, they can be PR driven, they can be for financial gain obviously. For me, it is really interesting to go into these other companies to see people who know what they are doing run a business…comparing and contrasting. There is always something to learn.”


Explaining the secret to his growing success, he says, “We set a very, very high bar… we’ve been really lucky. Courtney and I have no business background at all, but we have good instincts, I’ve realized, over time. Especially with knowing what not to do. That’s what I discovered after winning the fashion fund and winning the Swarovski award — you are in a shark tank, and there are tons of people swimming around you trying to get a piece of you — and you look at it, and think, what am I going to get out of it. I was happy the success came a little bit later for me, so I had a little bit more experience under my belt about being taken advantage of.”


Looking forward, Crangi says, “I want to make things people want because they want it, not because they are told they want it. That’s what I want to be doing when I am 75.”


Chris Wallace is an editor and writer based in New York. His work has appeared in Dossier Journal, i-D, Interview, and T.

BoF Daily Digest | America’s new heritage, Testing the recovery, Cautious spending, Booming accessories, Katie Grand’s next step

L.L. Bean Brushed Lambswool Crew Fair Isle Sweater | Source: L.L. Bean


Is L.L. Bean Driving the Runway? (WSJ)

“So-called ‘new heritage’ brands, created by youthful designers and inspired by iconic outdoor apparel companies, are opening their doors with Gold Rush speed.”


Italian fashion houses see 2011 as key test for recovery (Reuters)

“The luxury industry will only see in 2011 whether a full recovery is under way… with one predicting global sales could double in the next 10 years helped by emerging countries.”


Luxury Spending Up, But Wealthy More Cautious (Media Post)

“Despite lingering concerns about the economy, a new report from American Express Business Insights says luxury sales are up, gaining 9% in the second quarter.”


Fashion houses to raise accessories offer (Reuters)

“Sales of high-end accessories, which are easier to wear and offer higher sales margins than clothes, have boomed during the downturn, helping fashion houses offset the falling demand for more costly luxury goods.”


What Katie Grand did next (Guardian)

“Yet Grand’s influence is so forcible, she can take anything, or anyone, and make them interesting to a different audience. ‘Sometimes I think it’s good to not be as highbrow… Often fashion is quite lofty. It’s good to use different people.’”

Fashion 2.0 | Provenance? There’s an App for That


NEW YORK, United States — Large luxury goods makers have long emphasised the cultural heritage of their brands and the provenance of their products. But in search of business efficiencies, these same luxury companies — who must ultimately answer to shareholders — increasingly source materials and labour outside their home markets, especially for their more affordable lines, creating a disconnect between consumer perception and manufacturing reality.


As consumers increasingly scrutinise luxury goods purchases, and craftsmanship, authenticity and heritage take centre stage in major advertising campaigns for brands like Gucci and Louis Vuitton, this disconnect has become more pronounced. Indeed, earlier this year, the UK’s Advertising Standards Agency banned two Louis Vuitton ads for misleading the public into thinking that the predominantly machine-made bags were handcrafted by European artisans.


Going forward, a new generation of digital tracing technologies may have the ability to pull back the curtain on materials and labour sourcing and give consumers the answers they are looking for.


Sourcemap, “an open source and open data supply chain publishing platform” created by MIT’s Media Lab offers a glimpse of a rapidly approaching future in which consumers will be able to easily discover, share and discuss where and how their products are made, down to the origin of specific materials and means of shipping.


In a note to New York Times “Consumed” columnist Rob Walker, Matthew Hockenberry at MIT describes the Sourcemap platform: “Companies (and investigative consumers, academics and journalists) can use Sourcemap to share the supply chains behind products and show us all exactly where they come from… We’re not quite there yet, but we can definitely tell you where some things come from. On the site you can find things like Ikea beds, Tesla roadsters, iPods, where Whole Foods gets some of its ingredients, bicycles, Sony PSPs — there are even a couple of planes on there (Airbus and Boeing).”


This kind of radical digital traceability presents a serious challenge to those luxury brands who have played the provenance card to be more transparent about exactly where and how their products are made. But it also presents a powerful opportunity for brands who are able to authentically differentiate themselves on materials and manufacturing standards.


Icebreaker, a New Zealand-based company that specialises in active clothing made from merino wool, has tagged its products with “Baacodes,” which when entered into the brand’s website, let consumers identify the high country sheep stations that produce the wool in their garments, watch videos of the sheep farmers, and follow the supply chain, from fibre sourcing to sewing.


Meanwhile, California-based outdoor clothing company Patagonia operates a website called “The Footprint Chronicles” which lets consumers track the journey of their products through the global supply chain and examine the identities, locations and manufacturing practices of Patagonia’s business partners, as well as calculate a garment’s carbon footprint.


Large clothing retailers are getting serious about supply chain transparency, as well. Earlier this year, as part of its high profile corporate sustainability initiative Plan A, Marks & Spencer said it would become the first major retailer to ensure full traceability of the key raw materials used in its clothing, including cotton, wool, polyester, nylon and leather.


Even the world’s largest retailer, Wal-Mart, is investing in traceable products. For example, their supplier of organic cotton T-shirts, Greensource, tags their garments with product IDs. When entered into a search engine at Greensourceorganic.com, the codes show customers where and by whom the organic cotton in their T-shirts was grown, processed and finished.


Now, mobile phones are making it easy for consumers to instantly trace the provenance of a product, when it matters most: in-store, before they buy. In Japan, for example, consumers routinely scan QR codes on fruit to instantly call up information on where and how a particular apple or pear was grown.


As this kind of technology goes mainstream and we advance towards a radically transparent marketplace in which consumers come to expect products that carry and communicate data about their pasts, it’s clear that luxury companies will face increasing pressure to be more transparent about the provenance of their products too.

BoF Daily Digest | Milan rising, Made in Britain, Gucci’s China success, Gianfranco Ferré near sale, Orla Kiely’s world


Giorgio Armani Spring 2011 Ready to Wear | Source: Style.com


Milan Steps Out of the Back Seat (NY Times)

“This has been a brilliant season for Italian fashion, a reminder that Milan can be a stronghold for new and exciting design… It’s hard to remember a season here in the last decade when excellent collections were the norm and not the exception.”


Made in Britain: Flying the Flag for UK Manufacturing (Telegraph)

“A few fiercely patriotic brands are putting their efforts into saving the vestiges of Made in Britain. It isn’t a seismic shift and it won’t stop the majority of companies from continuing to move manufacturing offshore… but it’s a start.”


Why Gucci Succeeds in China (Red Luxury)

“Gucci has a higher profile and recognition in China than many of its competitors — primarily achieved through its heavy investment in China. The company has expanded aggressively into the second and third-tier cities.”


Gianfranco Ferré Said to Be Near a Sale (NY Times)

“Gianfranco Ferré, the Italian fashion house in bankruptcy protection, is near a deal to be sold to a group led by a U.S. private equity firm for about €18 million, including debt… [Prodos Capital Management] is the lead investor in the deal.”


The world of Orla Kiely, Designer (Telegraph)

“Orla Kiely, 46, is synonymous with graphic prints and kitsch patterns. The Orla Kiely brand produces ready-to-wear collections, homeware, furnishings, luggage and accessories, all emblazoned with her instantly recognisable graphics.”