Natalie Massenet shows us how Net-a-Porter works its magic

LONDON, United Kingdom — Natalie Massenet wowed them. Thousands of people tuned in for our second FASHION PIONEERS event — literally from all corners of the earth — joining the 200 strong sell-out crowd packed tightly into the stadium seating theatre in Net-a-Porter’s 44,000 square foot headquarters in West London. Throughout the evening and afterwards, questions and commentary came in quickly via our hashtag #BoFLive, reflecting on all of the inspiring things Ms. Massenet had to say.

The discussion touched on all the hot topics from the Net-a-Porter hive and beyond, including Mr Porter, the Richemont acquisition, bloggers vs. editors, the outdated fashion cycle, and more. But the undoubted highlight of the evening was the unveiling of the Net-a-Porter iPad application — a global BoF exclusive — via a 3 minute film screened to both livestream viewers and the live audience. As the announcement of the iPad application’s launch was made, a few enterprising audience members were already downloading the application, which had just been added to Apple’s iTunes store.

As for the BoF editorial team, we are still in reflective mode — there was a lot to take in from the rich discussion. So while we compile the edited highlights of the 60 minute conversation with Natalie (thank you for your patience!) and compose our thoughts on the key takeaways, we wanted to share an exclusive video which was screened at the beginning of the night’s festivities, providing a sneak peek behind-the-scenes to see exactly how Net-a-Porter works its magic, in the voice of its inspiring founder. (Email and RSS Subscribers, you can see the video here.)

We will be posting a video with the highlights of the interview next week, so stay tuned! And thanks again to our wonderful streaming partners who helped to make the event a global one, the amazing team at Net-a-Porter, and of course, Natalie Massenet.

Fashion Pioneers was brought to you exclusively by The Business of Fashion and was filmed by Pundersons Gardens