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6/27/2010

Eco Fashion World Newsletter, June 27, 2010



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EFW Weekly June 27, 2010

Discover the challenges of an ethical brand, gather entrepreneurial inspiration from The Hub and stay tuned for upcoming news featuring a comprehensive list of summer must haves!

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DENIM FOR THE LADS

My grandfather was a sheep-farmer who believed denim was something that the shearers wore, not to be worn out in public – things have changed!

 

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MILLICAN: CHALLENGES OF AN ETHICAL BRAND

How on earth does one run a lifestyle brand that’s ethical and sustainable – that helps save the earth? Today my wife Nicky and I run our own brand, Millican, a company that produces classic travelling and outdoor bags but also encourages our customers to make conscious choices about sustainability and eco-friendly living. But that’s no easy road, as I hope this article honestly shows.

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GREEN FASHION COMPETITION

Amsterdam International Fashion Week (AIFW) and the Dutch Ministry of Agriculture, Nature and Food Quality have joined forces for The Green Fashion Competition: A design contest in token of the International Year of Biodiversity. The competition launch will take place on the 16th of July 2010 during the 13th edition of AIFW. In honour of the competition, Kentroy Yearwood (art director at INTOXICA) will present his new sustainable collection RANGAKU in a specially designed pavilion in the Westerpark (Amsterdam).

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HERMAN'S GREEN ECO FASHION SHOW

Anna Herman grew up intrigued by the details of how things worked. This crossed over into her interest in fashion from a very early age. The elements and processes of clothing design were something she was so fascinated with that after attaining a degree in Fine Arts and operating her own store in Missoula, Montana (a hemp mecca), she contemplated the many life damaging aspects of the garment industry and immersed herself in the world of vintage shopping. She made new things, remade old things, and found herself still wanting to do something more for the world of eco fashion.

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NOT JUST A LABEL

Future-fashion design platform Not Just a Label will launch an organic t-shirt collection to affirm it's eco sense. Three designers from the NJAL roster were chosen for their sustainable sensibilities to express their style identities using a classic t-shirt as their canvas. Launch date is June 23 and t-shirts retail for £ 55.

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Eco Fashion Deals


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