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6/14/2010

Eco Fashion World Newsletter, June 12, 2010



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EFW Weekly June 12, 2010
Suddenly it's summer and we all get the vibes! If the worldcup games are not blocking your schedule in the next few weeks, take the time to put your summer wardrobe together.

Be inspired by celebrities' hot eco fashion looks in this week's news. Check the homepage for updates!
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A JOURNEY THROUGH EPIC
Do you want to learn more about what is going on in terms of sustainability in Canada? Then EPIC is the place to go! EPIC is the Sustainable Expo in Vancouver, Canada and we were there to spot the latest trends for you. Whether people came for the fashion, the tasty treats, or to sit in the latest electric car, it was sure the place to be for people wanting to learn more about how they can do their part to live a more sustainable lifestyle.


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NEWS FROM ANDREA CREWS
We love Andrea Crews and just want to share some images of their latest projects with you!

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SOCCER FEVER
Warming up for the Worldcup? Then watch with grace, because eco fashion in football has finally arrived. Nike has produced environmental friendly jerseys for all teams made from recycled polyester. "We equip our athletes with new jerseys, which not only [...] optimize physical performance, but also manage to have less impact on the environment since they are made from recycled materials", said Charlie Denson, president of Nike. But "green" does not mean less effective as these jerseys include a technology enabling them to remain dry and maintain a proper body temperature.
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DON'T RECYCLE UPCYCLE
Creating new products from waste materials or used items has three distinct benefits for manufacturers: it gives them access to free or inexpensive materials, it lends their products an aura of sustainability, and it provides embedded stories that sellers can share with consumers, and that consumers can share with their friends. Five examples of upcycling we recently spotted:
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THE CARDBOARD CURIOSITY SHOP
Located on 5th Avenue of the 1930s Brixton Village arcade in South London, is a new brand of concept store. Think Urban Outfitters but everything you buy makes you feel good. Circus, owned by Tabitha Rout and Binki Taylor, is filled with ethical fashion, original art, upcycled accessories and thrift shop goodies, all displayed on a honeycomb cardboard interior. The cardboard shelving and boxes are all fully adaptable, compostable and recyclable. And you can have your own cardboard dining table, lamp or mirror should your heart desire.

Eco Fashion Deals

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