Last week our full summer 11 range rocked up to our Byron Bay warehouse. As soon as it hit out floors the crew were hard at work to get it on our shelves. The next part in the process is to shoot every single item in the studio and prepare the images for our web-store, this doesn't always go to plan... | A trip in to the wild dessert of South Australia with one of the Afends Radical's Bart Smith. Film and edit by Toby Cregan. | The second in a two part t-shirt series featuring photography by Sam nolan. This tee will drop online this Wednesday the 7th of September. |
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