People Spend More Money at Opening Ceremony Than Brooks Brothers

If you thought Opening Ceremony was keeping afloat by selling loads of those $30 tote bags, think again. On average, customers spend more at the global chainlet’s New York stores than they do at preppy staple Brooks Brothers.

That’s according to data released by Mint.com, a personal finance portal. The data they’ve collected is from credit card transactions put through by their members.

At Opening Ceremony in New York, the average spend is $243.75. At Brooks Brothers in New York, the average spend is $180.93.

What’s more, the average spend varies quite a lot when you look at the same store in different cities. For example, at Zara in New York, the average spend is $92.03. At Zara in Miami, it’s $68.05. Interesting. Here’s a list of stores all over the country and the amount of money shoppers spend, on average, when visiting them:

J.Crew, San Diego, CA: $109.86
J.Crew, Cincinnati, OH: $63.38

Barneys New York, New York, NY: $401.11
Barneys New York, Chicago, IL: $285.02

Bergdorf Goodman, New York, NY: $369.45

Neiman Marcus, Atlanta, GA: $339.01
Neiman Marcus, Dallas, GA: $222.40

Gap, Los Angeles, CA: $60.94
Gap, Madison, WI: $52.45

We could play with this data forever, but why don’t you just check it out for yourself: Data.mint.com. You can insert any store name–most major retailers pop up.