New Lanvin for H&M Images: Floral Print Dresses

Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers–dresses and tuxedo jackets–and today’s image shows bright floral print numbers.

Whomever is behind this marketing campaign has been pretty genius about slowly building hype. First there was a campaign video teasing who the designer might be. Then there was the blogger contest to feature the adorable preview video in which a young Alber Elbaz ages while producing the collection. Then the first campaign image leaked yesterday. Today, Vogue UK releases a second campaign image, along with news from WWD that a Lanvin for H&M runway show will proceed the launch of the collection in stores on November 23. And on November 2nd, H&M will post a short film featuring the collection by Leaving Las Vegas director Mike Figgis. By November 23, excitement for the collection will have reached fever pitch.