Gucci Makes $225 Glasses For Viewing 3-D Movies

We at least have to give Gucci props for doing something original. Introducing what we’re pretty sure is the first ever pair of luxury 3-D glasses. 3-D movies are increasing in popularity and people have speculated that, at some point in the future, all movies will be shown in 3-D. And even though movie theaters give you a free pair when you buy your ticket, maybe owning your own 3-D glasses will become a thing. It’s more green, like taking tote bags when you go grocery shopping.

But, Gucci might be taking this a little too far. It’s one thing to reuse your plastic 3-D glasses from Avatar, but another to spend money–$225 to be exact–on a pair of >glasses that no one will see. That’s right. Unless you decide to pull them out for all of your friends to be like, “Hey! Look at my Gucci 3-D glasses,” no one will see them because you can only wear them in a dark movie theater.

Still, Gucci is convinced that they are really onto something. The press release basically promises that Gucci is spearheading a new trend that will “signal a momentous change in the world of vision.”

Key Features (taken from press release):

- Fashion forward, pilot-shaped plastic aviator in shiny black featuring an Eighties retro sensibility
- Produced under license by Safilo Group, the unisex 3-D glasses present the iconic Gucci “web” green and red striping detail along the temples and along the center brow bar of the frame.
- Personalized with the Gucci 3D logo printed near the endpiece of each temple and on the right lens.
- Optically correct 6-base curved lenses with circular polarized technology
lenses will contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion. The mirrored coating not only provides a premium look as well as offers superior viewing and contrast enhancement, but also allows over 98 percent of visible light through, therefore not affecting viewing in a cinema environment.
- An anti-reflective coating has been applied to the back of the lens for additional overall image quality by reducing scattered light, glare and blue light.
The glasses are intended for movie theater use only and should not be used for any other purpose.

The glasses will be available exclusively in United States Gucci boutiques in December, so don’t forget to stop there on your way to the next 3-D movie. Really curious to see how these do. Would you buy designer 3-D glasses in lieu of free plastic ones?