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10/27/2010

Cameron Silver Gives Decades Shoppers Something to Wear With Their Chanel Jackets

Last week, we stopped by the Decades Denim showroom to meet Cameron Silver and see how his collection had evolved since last season’s launch. Holiday 2010 and Spring 2011 were both on display, allowing us to witness the line’s progression from a few basic denim pieces to a nearly full-fledged collection.

Some vintage inspiration is to be expected from the owner of an L.A. vintage mecca and, naturally, Cameron chose the denim-crazed seventies. The influence is subtle in both collections. Holiday pant styles include basics like a pocketless skinny jean, a straight leg, a boot cut, and a jean legging. There are also more frivolous options like a cropped cigarette jean, a jodpur-seam jean legging and a really great-looking cropped cargo jean. There were also a few dressier options like a trouser, a velvet skinny jean and my favorite, a tuxedo pant with a rounded hem that is a bit shorter in the front to reveal a great pair of shoes. The washes available include indigo, light blue, white, black and my favorite, Ox Blood, a deep bordeaux red. Every pair is clean and timeless–devoid of distressing and obnoxious logos. It all has the kind of dressed-down glamor that L.A. is known for, but also definitely has a place in a New Yorker’s wardrobe.

Spring’s expanded range of safari-themed wares was still small, but full of casual wardrobe essentials like the perfect chambray tuxedo-front shirt dress, a sleeveless jacket that can be worn alone or layered, and some great high-waisted shorts. There were also more jeans, including a chic take on the boyfriend jean, which Cameron calls “the boyfriend jean that will actually get you a boyfriend,” and a classic seventies flared number.

The line, which ranges in price from $99-$120, is sold in 150 stores, including Cameron’s own. While $100 jeggings might seem odd in the midst of $6,000 vintage Dior gowns or even $600 Marc Jacobs jackets, it has turned out to be a great fit. When assisting clients (that place is too fancy to call them customers), Cameron would always find himself saying, “That would look great with a great pair of jeans.” (It is L.A., after all.) Now, he can direct those clients right over to a rack of jeans that already have his seal of approval. We love this concept because it promotes the kind of high/low or vintage/modern dressing of which we’ve always been a fan. It’s a hallmark of great personal style.

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