Futuristic fashion shows, The Brioni woman, Digital Vuitton, Paris’ dilemma, Roitfeld talks Vogue

Is a Runway Show Really Necessary? (NY Times)

“In [the film's] bravura, its beauty and its possibility of going viral to hundreds of million of people… this grand slam in the virtual world poses a question that is increasingly being asked by both designers and executives: Is a fashion show really necessary?”

Imagining the Brioni Woman (WSJ)

“Mr. Dell’Acqua’s task is to inject his romantic, feminine-but-not-frilly aesthetic into a label whose womenswear has in the past seemed severe… The designer is taking a surprising approach for a brand associated with chairmen of the board.”

Louis Vuitton ramps up social media, mobile engagement efforts (Luxury Daily)

“Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media such as Facebook and via streaming video on mobile phones.”

Paris fashion week faces a dilemma (Guardian)

“Paris fashion week… faces a dilemma: eestick with the minimalist aesthetic championed last season, and risk looking outdated. Or embrace the exuberant 1970s trend that has swept New York, London and Milan fashion weeks, and look derivative.”

Q. and A. With Carine Roitfeld (On the Runway)

“Vogue is a very specific world. You are Vogue, or not Vogue. There are some editors and writers who can be very good, and still not Vogue… It is, first, having the sense of luxury. It’s a sense of craziness, a bit. It’s a sense of beauty.”