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9/30/2010

Ferragamo Enters the Color Wars

Does this look moon-colored?

When writing about fashion, describing color is one of the places where folks tend to get really creative.

J.Crew’s always had a lock on the best color names, putting Crayola’s 64 box to shame. Right now, they’ve got tees in “frosty mint,” “spicy russet,” “violet dust,” “bright seaport,” “bronzed twig,” and “dried petunia.”

But the team at Ferragamo are angling for the most creative color descriptions I’ve come across. I described the color palette of Ferragamo’s refined Bohemian spring 2011 collection as “beachy” and “neutral.” I was way off.

Here’s their take:
“A mosaic of atmospheres that find a perfect balance in the colours of a sophisticated palette: Sage, Grass, Macaroon, Burnt Sienna, Jade to the extreme of Moon or the dazzle of Lemonade. An exploration of colour that reaches the unmistakable tones of Malachite, the intensity of Orient Blue and the reassuring warmth of Brick.”

What color is Moon? Or Macaroon? Is it a plain macaroon or a chocolate one? Now I’m hungry.

What’s the best color name you’ve come across?

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