Felder Felder and Hannah Marshall Duel (?) at the BFC Tent

LONDON–Here’s the thing with group catwalk shows: While typically less expensive and sometimes more efficient, they leave the audience to compare the different collections in a more intimate way than they would otherwise.

Luckily for labels Felder Felder and Hannah Marshall, who showed together on Friday at Somerset House in the British Fashion Council’s tent, their visions are unique enough not to blur.

Felder Felder showed its collection first, a fun, surf-inspired romp that was a little bit party girl–short, feather skirts in bold colors like royal blue and berry–and a little bit princess with long, sparkly, starry night-dresses. (The colors and shapes of the first ten looks or so reminded me of Proenza Schouler Spring 2010.) It was a wearable collection, if not totally memorable.

Marshall’s, conversely, was both wearable and memorable. Well, as long as one was to put a slip or tank underneath those completely sheer blouses and dresses. Marshall could be called a goth minimalist, if that exists. Her work is mostly black and grey–a dove-colored shirt-dress was a standout–but it’s not gaudy.

As for the crowd, they seemed pleased–and excited. While London is certainly not as organized as New York’s Fashion Week, it has a certain energy that’s unmatchable. I have a marathon of shows today, so I’m looking forward to seeing it in full swing.