Cutting a Rug

It may have been London fashion week, but one of the week's hot attractions was an American—one who, for her shop-in-shop at Browns Focus, brought plenty of her homeland's totems with her. There were Pendleton shirts, cowboy boots, and a dream catcher woven with Pamela Love's name hanging proudly in her new mini-shop, and if it was meant to catch the London crowd, it worked. Dree Hemingway and Style.com's Maya Singer hosted a bash for the space last night, and Alexa Chung, Susie Lau (a.k.a. Susie Bubble), Henry Holland, and Julia Restoin-Roitfeld all dropped by for a margarita, courtesy of El Camino. "She's this jewelry superstar now!" said Restoin-Roitfeld, in a black Mark Fast dress straight off the catwalk. Henry Holland professed to be smitten—"Pam is lovely!" he said. And if the Britons are falling for Love, she's equally taken with a few of their native institutions, too. "I discovered Marks & Spencer," she revealed, while nearby, Chung nodded approvingly. "I got a million pairs of tights," Love added. "And lots of bras. It was great!"

For dinner, many of the crowd repaired to St. James's swish new sushi restaurant, Sake No Hana, for Another Magazine's dinner celebrating its new cover girl, Björk. She had many other engagements—she's been recording a new album, and that afternoon, had sung at Alexander McQueen's memorial—but made time for Another's Jefferson Hack, one of her biggest admirers. "She is a pioneer in terms of fashion, never mind music," Hack said. "She does what she wants, on her terms, with utter integrity. You cannot commercialize Björk." Dinner-goers Lucian Freud and daughter Bella, Daphne Guinness (locked in conversation with Philip Treacy), Jade Jagger, Samantha Morton, and Hussein Chalayan were apt to agree.

The night ended where a London night often ends—at Bistrotheque, where MAC and Belvedere joined forces to throw Giles Deacon an after-party. The revelers arrived, literally, by the busload—a double-decker reading "Giles/MAC" showed up at one point with 30 models, to the utter delight of the drag queen manning the door. Joining them were Abbey Clancy (the pregnant WAG currently dominating the U.K. tabloid headlines), Alessandra Ambrosio, Chanel Iman, Katie Grand, and more. The snacks came courtesy of Deacon's family farm, and even the decor was Giles—carpets in an eyeball print from the Spring 2011 collection. That turned out to be a provocation too good to resist: We saw someone do a DIY and lift a meter of the rug to accessorize their outfit. "Why not?" asked a fashion student partier. "Everything from my closet is either stolen or from a charity shop—I can probably say the same for half this crowd, too. It's not often we can walk on Giles, then wear him the next day. If I brought my cutting scissors, I would do the same."

—Kiki Georgiou (Pamela Love) and Afsun Qureshi (Another and Giles)