BoF Daily Digest | Questioning fashion copyrighting, Chinese forays, Lanvin for H&M, Esprit’s decline, Revamping John Lewis

Canal Street AF1, created to drive counterfeit awareness | Source: Kicks on fire

Copyrighting Fashion: Who Gains? (NY Times)

“Paradoxically, the payoff from free copying has been enormous. The fashion cycle turns faster, and the industry gets richer – and creates new designs more frequently. So why on earth would anyone want to change that?”

Luxury brands wrest back China market, eye smaller cities (Reuters)

“Many piled into China over the last decade, pairing with re-sellers and joint venture partners, but with so much at stake, they are severing these ties and bringing their own considerable financial and marketing muscle as well as expertise to China.”

Lanvin to Make Clothes for H & M (NY Times)

“Lanvin, one of the oldest Paris fashion houses, announced today that it will do a collection this fall for H & M. People can have their first look at the collection on Nov. 2, in a film that will be shown on hm.com. The clothes will go on sale Nov. 23 in 200 H & M stores worldwide.”

Esprit to Double China Sales After Decline in European Revenue (Business Week)

“Esprit Holdings, the biggest Hong Kong-listed clothier, aims to at least double China sales in the next five years after reporting an 11 percent drop in full-year profit. The stock fell the most in three months.”

Should John Lewis revamp their fashion? (Telegraph)

“The department store has just announced a revamp – the word alone will send a shiver down the spines of its fans – with the aim of becoming genuinely fashionable. Why on earth does Britain’s Favourite Retailer need to get groovy?”