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9/29/2010

Beyonce launches temporary tattoo line

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Can you get any more tacky??? Beyonce and her momager Tina Knoweles have collaborated with Temptu to create a limited edition of temporary tatoos.


“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”


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These will available for purchase November 1, or you can get on the wait list. You can buy a delux or basic pacakge. The deisgns include Dereon’s isgnature fleur icon, rocker bolts and chains, jewel baubles and spider designs. They will be waterproof, and will last 2-4 days.


The basic kits contain eight temporary tattoo transfer sheets with two each of the four designs; 10 tattoo application pads and one of three kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition includes everything in the basic kit, as well as a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot


The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com.


WWD


*BARF* no thanks. I’ll leave this up to the Ed Hardy people.


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