Who What Wear Teams Up With Visa To Launch a New Online Shopping Tool

Attention online shopping addicts: Tired of keeping track of the items you like, trying to remember a million different passwords for different e-commerce sites, staying on top of orders, and constantly refilling shipment information? Your life just got easier.

A new online shopping tool by Visa called Rightcliq, launching today, aims to simplify the online shopping experience. It allows you to consolidate all your browsing within one place so you can visually compare potential purchases, stores all your checkout and shipping information, and tracks all your purchases. Depending on your credit score, this could be a good or bad thing.

The tool piqued our interest because Katherine Power and Hillary Kerr, the lovely ladies behind Who What Wear, are endorsing it. In fact, Power says Visa beat them to the chase on this one. “We never get out of the office during business hours so we do the majority of our shopping online,” says Katherine Power. “We really thought about how we could build this ourselves for our site before this came along because it’s so necessary with all of the options for online shopping.”

So we got an exclusive tutorial from Katherine and Hillary (yes, we were virtually in their computerz, lookin’ at their internetz) on how to use Rightcliq and why they’re so psyched about it.

How it works: Users download the Righcliq plug-in and can then add any potential purchases to their “Wishspace” on Rightcliq. Items are added with images and can be organized in groups so you can visually compare items for a more informed purchase. When you want to make a purchase, the tool securely stores multiple credit cards (not just Visa) and automatically fill in all the information you need to checkout. After you’ve made your purchase, the site tracks your orders. You can even watch your purchases make their way to you on a map. This is sort of an amalgamation of all a shopping search engine and those auto-filler widgets that were popular at the beginning of the aughts.

WhoWhatWear's 'Urban Warrior' Bundle on their Wishspace

What we like about it: You are your own curator. The tool gives users the ability to store and sort the things you might want to buy, and then share your potential buys with your friends via email or facebook so they can help decide which pair of boots, or bag, or dress to invest in. “It’s that visual aspect that makes it so nice,” says Kerr. “In the past if I found, say, a great coat that I liked, I would just bookmark it, but then I had like a zillion bookmarks and couldn’t necessarily remember what it was from the link–this way you can visually curate and organize your items which is very nice…one thing we do well on WhoWhatWear is curate and this tool gives everyone the ability to curate.”

While we were worried a tool like Rightcliq might sink online shopping addicts into credit card debt, Kerr and Power say the tool really helps users make a careful and informed purchase rather than an impulsive one, since you can see all your choices. “It makes you feel a lot more comfortable and confident in your purchase because you know then, what else is out there,” says Power.

What we didn’t like: On many e-commerce sites, like Gilt, product goes fast and you’ve got to be quick to click to make the purchase. In it’s current incarnation, Rightcliq has no way of telling you when inventory is low on an item that you’re watching.

Will you try it?