Odin Launches a Floral Scent for Girls and Boys

In 2008, Paul Birardi and Eddy Chai, owners of perennial favorite menswear boutique Odin, opened Pas de Deux, a lovely, perfectly edited female counterpart. Basically, if our entire wardrobe could be from Pas de Deux and our boyfriend’s entire wardrobe from Odin, life would be perfect.

Appealing to both a male an female customer must have proven successful because last year, Paul and Eddy debuted a set of three unisex fragrances: 01 Nomad, 02 Owari, and 03 Century. This week their newest addition, 04 Petrana hits stores. Impressively, each of the first three scents are truly unisex, as in I don’t think any of them would be completely shunned by one sex or the other.



Petrana combines the “spicy earthiness of pink pepper” with “fresh floral notes of wild orris.” Other labels have created floral-based scents for men, but I have to admit that, as a girl, I was more drawn to it than the first three (though I do genuinely like all of them). The scent may not be shunned entirely by men, but I think it will take a certain type of man to pull it off and that man probably shops at Odin. From the press release:

“Transported to a Jordanian desert landscape covered in blooming Black Iris comes a floral

scent that reveals its dark complexion from earth to air. The heart of Petrana emerges from a

foundation of wild orris root and green violet leaf absolute. Herbaceous coriander, spicy pink

pepper and deep purple cassis float above the blooms infusing luminous freshness.”

A breakdown of the notes:

Top: Deep Purple Cassis, Pink Pepper, Herbaceous Coriander

Middle: Black Iris, Violet Leaf Absolute, Garden Heliotrope

Base: Wild Orris Root, Earthy Vetiver, White Musk

Yes, we agree – it’s hard to decide if you like a scent based on descriptions like “deep purple cassis” and “Jordanian desert landscape” So, we suggest you smell it yourself. 04 Petrana retails for $110 and is available at Barney’s, Odin and Pas de Deux, Brown’s in London and Collette in Paris. Check out odinedt.com for more.