Jones Apparel Group Nabs Brian Atwood

Buzzy shoe designer and Rachel Zoe-favorite Brian Atwood recently resigned from his post as creative director at Bally, so it’s no surprise that he’s getting into something else.

Jones Apparel Group has inked a deal with the designer to launch a contemporary footwear and accessories collection. Financial details of the deal were not disclosed.

In the past few years, Jones has attempted to revive its fuddy-duddy image through partnerships with the likes of Stuart Weitzman and Rachel Roy.

The line, tentatively named B Brian Atwood, will feature shoes priced between $200 and $400, as well as boots around $600.

This gives those of us who can’t afford $720 for a pair of patent leather platform heels some hope. This initial contract is for five years.