Adventures in Copyright: Playing Spot the Difference With Marc by Marc and “High Fashion”

Thanks to reader Kaitlyn for sending over this AIC tip which pretty much blew our minds. Marc by Marc is often knocked off but this one takes the cake. Lori’s, a shoe store that bills themselves as the “sole of Chicago,” is selling a bag they’re calling “High Fashion” that is almost indistinguishable from the Marc by Marc ‘Petal to the Metal’ Flap Pouchette, save the price. Lori’s “High Fashion sling across” bag is $128 and the real thing is $228.



Remember that game “Spot the Difference” from Highlights for Kids (there’s also a porn-version in dive bars–not that I know anything about that)? I tried to play that game with these two bags and it was really hard. For a minute I thought that Lori’s Shoes was just selling bootleg Marc by Marc and there was some shady reason the store couldn’t mention the label. Which seems odd since all the shoes available at Lori’s Shoes have their designer names attached. All I could come up with is that this is a damn good knock off and the zipper pulls are different. What else do you notice? Spot the difference!