Wolford Profits Doubled Over the Last Year: Why We’re Not Surprised

Despite a slight dip in sales–2.2% to be exact–Austrian leg wear label Wolford saw operating profit increase by a whopping 104.5% over the past year.

More good news: Overall sales were up by 6.9% in the second half of the year. And boutique sales increased by 10%.

If you’re still curious as to how people can justify spending so much on a pair of tights, here’s a true story to ponder:

A few years ago, I decided that I was bloody sick of dealing with rips in my stockings. (I so badly wanted to say “lips in my stockings” right there, but I digress….) I decided I was going to risk sinking $52 and buy a pair of black Wolford 80 denier matte tights.

You know what? It was worth it.

I only buy Wolford now, and one or two new pairs a year instead of ten. I’ve figured I’m actually saving money. And my legs look way better.

So it seems to me that Wolford’s success is well earned. I look forward to seeing what the company does in the first half of this year, and if a big conglomerate attempts to scoop it up.