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7/23/2010

Why Do the Clothes in the Victoria’s Secret Catalogue Look So Tarty?

For years I have been flipping through the clothing section of the Victoria’s Secret catalog and wondering, “Who the hell styles these clothes?” I cannot hold my tongue anymore and must ask this question aloud.

I got my weekly VS catalog in the mail yesterday. While absentmindedly looking for underwear on sale, I stopped to actually look at the pictures of the clothes. I have a few thoughts.


Victoria’s Secret may possibly be the only company that can make cargo pants look slutty. But if you look beyond the stiletto heels and stretchy bustiers that they’re inevitably paired with, they are kinda cute! And they’re cheap! I just find it difficult to get past all the cleavage to actually look at the individual pieces.


I understand that VS is primarily a lingerie company. But I think they’re doing a disservice to the clothes by having the models pose with their T&A up and out. It feels a bit icky and makes me to turn the page. The company has some nice trendy basics–like burnout tees—but the styling makes everything feel a bit cheap and slightly off-trend.


A bit of restraint, a few less embellished bustiers, and some Jenna Lyons-style layering would make me look twice.


Do you buy Victoria’s Secret clothes? And how do you wear them?

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