That Same Miu Miu Dress Lands Yet Another Cover Thanks To The “Wily Foxes” At Miu Miu’s Press Office

Step aside Kate Moss and move over Gwyneth, there’s a new cover star and it’s this appliqued Miu Miu dress.

Last week, the Guardian noticed that variations of the same Miu Miu dress was on the August covers of W, British Vogue and British Elle. A Miu Miu hat trick if you will. But the dress is also on the cover of Swedish Elle’s August issue, a reader pointed out.



Swedish Elle had a little fun with this, and put up their own post pointing out that they’d been left out of the Guardian article, polling their readers to pick their favorite cover. Of course, this is what I’m deducting from just looking at their blog post and using Google translator as I don’t speak Swedish (Swedes help me out!).

According to Google translator, the post reads, “As the Guardian notes are not Miu Miu’s press office wily foxes, usually takes one full of clothes for each shoot and there is no predetermined timing and what lands on the cover.”

As much as we’re tickled by the description of Miu Miu’s PR as “wily foxes,” the point the Guardian makes is that a lot goes into a cover shoot, including lots and lots of clothing options, so it’s likely dumb luck that the same Miu Miu dress landed four glossy covers.

Nevertheless, four covers in one month is quite a feat. It seems strange that the dress was used for the cover of two Elle publications. However, Elle has 28 international editions, including Slovenia and Thailand, so they probably don’t compare notes on their covers every month. Thank goodness our readers are around to notice such things.

Click through to check out all four Miu Miu covers. So, Vilket omslag tycker ni är finast? Er, who wore it best?