Fashion News Roundup: Don Draper Covers W , Jeremy Scott Does Daytime TV, e.p.t. Launches Pee-Stick Keepsake Cases

Don Draper Covers W: Stefano Tonchi’s first cover as EIC of W is out. Nathaniel Goldberg photographed and Lori Goldstien styled Jon Hamm and Rebecca Hall for the August cover. Hamm’s definitely got that smoldery thing down pat. Should he ever choose to take a break from acting, we’re sure the modeling world would welcome him with open arms. {W}

“And That’s the Stick Mommy Peed On”: Pregnancy test e.p.t has started selling keepsake cases after a recent survey showed that pee sticks were among the top three pregnancy keepsake items. Ew. {MomFinds}

Jeremy Scott, Soap Star: Out-there designer Jeremy Scott is making a foray into the world of daytime drama. He’s guest starring on The Young and the Restless tomorrow, and will be playing, what else, a designer. We’re crossing our fingers he’ll be wearing his own designs. {Elle.com}

Topshop Gets Moody: Josh Olins shot Topshop’s A/W 10-11 campaign. The evocative shots of angsty punk’ed out models (lots of spikes and leather) in chilly fields has us longing for colder temps. {Style Bubble}

Olivia Palermo Hits Berlin Fashion Week: Our favorite City villain flew in to Berlin for Markus Lupfer’s presentation. We hope we get to find out why on an upcoming episode. {Vogue UK}

George Clooney is NOT a Celebrity Designer: George Clooney is set to testify in court on July 16th against GC Exclusive, the Italian firm that is accused of forging Clooney’s signature and claimed to be launching the actor’s fashion line two years ago. {WWD, subscription required}