Couture comeback, Beauty moves, Paid bloggers less trusted, Vogue launches iPad app, Hijabista fashion

Chanel Haute Couture Spring 2010 | Source: Ledefile

Bonjour Couture (Vogue.com)

“Just as Haute Couture Fashion Week begins the high fashion market has posted some very positive sales news. Top Parisian labels, including Chanel, Dior and Jean Paul Gaultier, have revealed a marked increase in both sales and demand.”

Cosmetics from Burberry and Topshop (FT)

“Fashion brands are often able to make that transition from clothes to fragrance, but with make-up it is harder. Women will still want to go to the brands that specialise and are seen as beauty experts.”

Consumers consider paid, sponsored bloggers less trustworthy (Biz Report)

“Is content by paid or sponsored bloggers seen as any more or less trustworthy than that provided via ‘earned’ media? Apparently so. But this won’t stop the growth of social media sponsorship.”

Vogue is first European fashion magazine available on the iPad (iPad News Tracker)

“The Vogue iPad app from Condé Nast is a fusion of glossy magazine and up-to-date content. The application can be downloaded with immediate effect from the iTunes store, making Vogue the first-ever fashion publication to be available on the iPad in Europe.”

Beautiful and Islamic: the new look on the catwalk (Independent)

“Welcome to the world inhabited by the ‘Hijabistas’, a trendy set of up and coming Muslim fashion designers who are doing their bit to forge an indigenous British Islamic identity.”