Posted: 30 Jun 2010 03:11 PM PDT  Pamela Love | Courtesy of Pamela Love NEW YORK, United States — For the past three years Brooklyn-born jewellery designer Pamela Love has set about crafting her business in the same way she shapes the hand-hewn gothic accessories she sells. "Just like I learn new techniques for making jewellery as I go along," she says, "I learn more and more about how to run a business. In the beginning I didn't know anything, and every season I am like, 'oh, right, I should have insurance, my employees should be on payroll.' Every season we've become more and more of a proper business." Alongside her Autumn 2010 collection — always supplemented by a trans-seasonal "classic collection" of signature pieces the designer maintains and updates regularly — Love has recently done a series of collaborations, creating a limited edition Mammoth cuff with Black Sheep & Prodigal Sons and a line inspired by the Spike Jonze film Where the Wild Things Are with Opening Ceremony, as well as re-teaming with frequent co-conspirator Frank Tell on accents for his Autumn/Winter 2010 line. Ms. Love is ambitious, hoping to lead her brand into housewares, wallpaper, handbags and shoe design. But her talent took flight when the former New York University film student trained it on her first love: jewellery. While working as an assistant to painter Francesco Clemente and styling fashion shoots, Love found herself drawn to on her symbol-laden metal- and crystal-work. "I just stopped spending my time on other things," she says. "I was trying to learn as much as I could. I didn't study jewellery design in school so I had to apprentice and learn through experimentation. Once I had a product that was saleable, it was very organic. It wasn't like, 'oh, I have a business plan and I have this much money to invest.' It was more like, 'I made this stuff, now let me try to sell it.' And I did."  Pamela Love Jewellery | Courtesy of Pamela Love "I happened to be a stylist — not a very established one, but I knew some people, and they were wearing the jewellery. I knew models who wore the jewellery to shoots and stylists asked them to keep the jewellery on [for the shoots] and a couple of friends of mine who were editors were like, 'well, let's write some stories about it.'" Requests came in to carry the product before the line was even properly established, putting Love in an enviable position. "My philosophy was to never chase after anybody and let everybody come to you," she says. "I feel like you are going to get more support and love from people who reach out to you and really want to work with you.” Indeed, the business seems to have grown quite naturally, based mostly on word of mouth. “A store would be interested in me and I would work with them and then another store would be interested as a result or we would get some press and we would work with them." But even if well-positioned contacts had proved fortuitous in placing the pieces in editorials and, ultimately, in storefronts, Love says her early work as a stylist helped little to prepare her for the reality of establishing a viable business. "When you start a business your mind changes, your way of thinking about money and scheduling changes." But it's by keeping her business as intimate and unique as one of her eagle talon cuffs that Love — who currently does not have nor is seeking outside investment — has found her way. As she describes it, keeping it tight is the key. "We don't produce anything in factories in Asia. Because of that our production is a little slower and more expensive. For that reason we don't really sit on stock. When a store places an order, that is usually when we go into production. As we've grown we've learned, ok, these are really popular, maybe we should make a certain amount of extra in addition to our orders." So what's the hardest lesson Love has had to learn along the way? "The idea that you have to spend money to make money. The idea that you have to hire more people, get a bigger office space, shell out money for a website was so difficult for me. For a really long time I was kind of hoarding what I had for the jewellery, but you have to realise that it's all related — if I spend a bunch of money on my website, it's worth it." Looking back, as orders continue to pile in, Love has some good advice for aspiring jewellery designers on the make. "Know as much as you can," she says. "Be able to make everything yourself before you start mass producing something or sending it out for someone else to make. I think you have a much greater appreciation for and understanding of something if you've made it with your hands." The same might be said of a business. Chris Wallace is an editor and writer based in New York. His work has appeared in Dossier Journal, i-D, Interview and T. This posting includes an audio/video/photo media file: Download Now |
Posted: 30 Jun 2010 02:31 AM PDT And The ANDAM Winner Is… (Style.com) “Turkish designer Hakaan Yildirim is the newest winner of ANDAM's €220,000 prize… It was only last February, before his first London show, that English fashion scribes were wondering in print: ‘Who is Hakaan?’” Erdem Moralioglu: A man for all seasons (Independent) “His printing technique involves the designer playing around creatively on his computer for hours, digitally altering prints by blurring them or re-sizing them, painting over them and destroying them. ‘It’s always quite a lengthy, organic process and we never really know what the end result will be.’” Price of luxury rises despite the recession (Telegraph) “With the super-rich beginning to spend freely once more the prices of upmarket services and products have rallied for the first time since the financial crisis began.” Japan Opens Doors to More Chinese Shoppers (WSJ) “Swarms of Asian tourists disembark from a bus with tinted windows, snapping pictures and staring in awe at Japan’s capital city while a petite tour guide waving a flag shouts instructions—in Mandarin.” Forever 21 Pursues Big-Store Branding (WSJ) “Teens continue to swarm Forever 21’s piles of inexpensive, high-fashion-imitating party dresses and tank tops. But moving into cavernous spaces, like the 90,000-square-foot spot near 46th and Broadway, is forcing the chain into new categories… where its hold on consumers is less certain.” This posting includes an audio/video/photo media file: Download Now |
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