BoF Daily Digest | Yuan fears, Google vs LVMH Round 2, Shoes the new ‘it’ bag, Digital marketing costs, Stella for Team GB

Detail, 50 Yuan Note | Source: Kekapana

China’s textile firms may face bankruptcy on yuan appreciation (Xinhuanet)

“Half of China’s textile firms may risk going bankrupt if the value of the Chinese currency yuan rises 5 percent against the U.S. dollar given the industry’s thin profit margins.”

French Court Kicks Google/LVMH Case Back To Appeals (WSJ)

“The French Supreme Court Tuesday referred a previous ruling against Internet search giant Google back to the Court of Appeal, effectively canceling an earlier decision in favour of French luxury goods company LVMH.”

Manolos, Manbags Set to Outdo `It’ Bags as Luxury Growth Driver (Bloomberg)

“The next ‘It’ bag may be a shoe. As some customers struggle to justify spending thousands of dollars on Hermes Kelly or Chanel 2.55 bags, shoes like Jimmy Choo gladiator sandals are set to become a faster-growing luxury.”

The Actual Cost of Digital Marketing (Fashion’s Collective)

“Working as a brand marketer in today’s oversaturated landscape of media is a more difficult job than ever. Determining where and how budget should be allocated is becoming more fragmented with the constantly growing number of platforms.”

Stella McCartney gives Team GB fashion fix (Guardian)

“If an elegantly cut and tastefully colour co-ordinated tracksuit makes for a better athlete, then Team GB’s Olympic campaign received a massive boost today after Stella McCartney was revealed as its creative director.”