BoF Daily Digest | Tommy’s Paris flagship, My-wardrobe lands investment, Grown-up models, Mittelmoda awards, Dior blooms

Tommy Hilfiger Summer 2010 | Source: Tommy Hilfiger

Tommy Hilfiger Announces the Opening Champs Elysees Store (PR Newswire)

“The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe… It is an important milestone in our continued efforts to establish anchor stores in every major city around the world.”

Balderton invests $9m in My-wardrobe (FT)

“My-wardrobe is also looking to expand its appeal to customers outside of the UK, with a focus on France and Germany. Until now, the French market has been concentrated on online sales of discounted high-end clothes and accessories.”

The grown-up model comes of age (FT)

“Using older models in 2010 is less about the wow factor and more about reclaiming a generation. ‘Brands used to be obsessed with youth. Now they are realising that people in their forties are the customers and they’re addressing that.’”

Mittelmoda fashion awards in Italy (Telegraph)

“A fashion graduate from the National College of Art & Design, Dublin, and two MA graduates from London’s Royal College of Art, are among the prize-winners in the annual Mittelmoda.”

Dior Blooms Brightly (IHT)

“Backstage at Christian Dior, a simple pair of glasses transformed the show Monday into an extraordinary 3-D screen vision of women as flowers. Petals lapped their hips, colors were a hothouse explosion of vivid shades and skirts were shaped like the parrot tulips.”