Posted: 17 Jun 2010 01:38 AM PDT   We recently attended the five year anniversary of shoe brand 80%20 and met its charming founder, Ce Ce Chin, who answered our questions about the coveted collection and the future of the brand. Enjoy, and we’re sure you’ll fall in love with Ce Ce Chin and 80%20 — just like we did! Fashion Pulse Daily: There’s a lot of mesh found in the current 80%20 footwear collection; what inspired this look? Ce Ce Chin: Mesh swimwear-bathing suits and cover ups- from the 1980s. I chose a mesh that has a sporty feeling.  FPD: I think my favorite from the collection is the Molly Shoe (pictured above); can you tell me a bit about the genesis of this style, and how you plan to evolve it, season to season? CCC: We had such success with the hidden wedge as a boot, and the challenge was to design a version for the summer. The Molly totally works because it has the the contrast of the paper bag effect around the ankle and the open toe. I'm visualizing the next generation on a platform and with woven straps. FPD: 80%20 vs Ce Ce Chin Collection- can the same girl wear both? CCC: Yes, 80%20 is what we're wearing all day long, while we run about, do what we need to do and look effortlessly chic while doing do. Ce Ce Chin is a collection of evening shoes with a lot of downtown romance- think of Rapunzel of the Lower East Side. FPD: The concept behind 80%20 came from your observation that we tend to wear our favorite 20% of our wardrobe 80% of the time’ — what is currently your favorite 20% that you’ve been wearing non-stop? CCC: The Molly Olive- our runaway best seller this season. I can wear these with baggy pants or skinny jeans or short shorts. These shoes are casual and sophisticated at the same time.  FPD: What do you see as next big trend in footwear?CCC: Preppy chic- loafers, clogs, Weejuns, kilted details. FPD: Would you consider doing a line for a big retailer, like Target or H&M? CCC: I would love to do this! FPD: Besides footwear, what other type of design might you be interested to try? CCC: I'd love to design interiors. I'm always working on my apartment. FPD: Tell me a bit about the blog; I love that you have a variety of posts and tell it like it is (The Carrie Diaries Post) — what made you want to have a blog as part of the site? CCC: I see the blog as the beginning on an ongoing dialogue with our customer. It's really about building community. I'm sharing details about the 80%20 lifestyle- what's inspiring, what's annoying, what's clever, what's funny and so forth. By doing this, I'm inviting our customers to interact and share their thoughts with us. -Julia DiNardo |
Posted: 16 Jun 2010 06:30 PM PDT   For those of us of a certain age, nothing has more summertime nostalgia than jelly shoes. A vacation staple for decades, jelly shoes are now getting a stylish update from some of the hottest shoe designers. Flat and sassy, these are an easy summer staple and the plastic jelly material means these shoes keep a playful sense of humor too! Stuart Weitzman in particular has picked up the jelly idea and run with it in a number of versatile styles that can go from the pool to the yacht to dinner in one smooth transition. The Blingy shoe comes in a number of neutral tones from clear to gold to black; a dusting of crystals across the toes adds the perfect touch of sparkle. Meanwhile, the Beadles sandal combines clear plastic jelly with a lush and colorful rainbow of teardrop beads. For the pool, Stuart Weitzman's Zano thong mixes in a touch of metallic shimmer with bubbles of gold or silver.  Fun and sophisticated, these jelly sandals are quintessential summer style, mixing high fashion labels with a bit of childish whimsy. Isn't it nice to know that jellies aren't just for little girls any more? Save on Jelly Sandals at Saks.com from TheFind.com's coupon site |
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6/17/2010
Footwear Designer Ce Ce Chin Dishes on Her Latest Collection, Shoe Trends, and More
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