The sun is shining and we can enjoy a long weekend! Time to check what's new in eco fashion and to make plans for this week. If you're in Vancouver, be sure to celebrate next Saturday May 29 with Adhesif designer Melissa Ferreira who is opening her very first store on Main Street. Congratulations Melissa! |
DREAMS COME TRUE Lots of events this week to catch up on industry insights, indulge in catwalk shows, meet new people or simply celebrate with designers who are realizing the long cherished dream of opening their own flagship store. Enjoy!
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ADDICTIVE ADHESIF Sitting down with Adhesif founder Melissa Ferreira means getting insights in the whole eco fashion and recycling movement. She is a designer, entrepreneur and stylist, but also a strong thinker and activist. And this makes our conversation go way beyond the aesthetics of her designs. |
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PROM GLOW I have it on good authority (straight from an 18-year old, that is) that mid-May is the time for high school gals to start bronzing their shoulders in preparation for the strapless gowns they’ll don come prom night. Throughout the ages the long, strapless gown has stood the test of time with classic silhouettes gaining embellishments in tune to the color, fabric or feel of seasonal trends. As the prom dress has evolved, so too has the clothing industry in which it is crafted, offering today’s teens plenty of options to go green on prom night. And with teenagers spending up to $1000 for the night, the opportunity to ensure that this investment supports ethical production should not be missed. |
SPRING FAVOURITES While the weather in Europe keeps teasing us with fall temperatures, we love to brighten up your spring with some of these newcomers in the eco fashion sphere! uth Ferguson is the founder of a new lifestyle brand inspired by the bohemian and sexy vibes of Rio de Janeiro. Named after her grandmother Olga, Olga Olsson starts of with a line of sexy beachwear for men and women that definitely makes us long for hot days. |
TURN THE WORLD AROUND By the end of 2011 all major textile brands and retailers will have announced initiatives that involve working with a more sustainable supply chain. By then, textile brands will have made supplier choices based on which suppliers are able to report and demonstrate sustainability measures. Between 2012 and 2015, the movement beyond early adopters and into the mainstream will happen. These are just some of the predictions in the 'March to Sustainability' report, published by cKinetics. The report maps supply chain sustainability initiatives by global brands and retailers in their textile procurement process. Most of the firms are already implementing measures within their own facilities and it is a matter of months before they look to their supply chain which is where the majority of the environmental footprint exists. |
TAND THE WINNER IS... Congratulations to Nicole Bridger who just won the Fashion Takes Action (FTA) Design Forward Award! We interviewed Nicole last month and loved her designs and strong down-to-earth business approach. FTA said that Nicole Bridger has thought about the "extras" when it comes to buttons, labels and hangtag alternatives. This strengthens her commitment to sustainable design as there is a bigger picture mentality going on. |
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