BoF Daily Newsletter: Fashion 2.0| Fashion Film Flourishes in Italy |  |
Posted: 12 May 2010 06:49 PM PDT VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing a much needed digital awareness to country’s conservative fashion mainstream. Tomorrow, in Vicenza, is the launch of OPPURE II, La moda in movimento verso i nuovi media, an exhibition curated by Federico Sarica, director of the Italian edition of VICE magazine and professor of fashion and new media at the European Institute of Design ModaLab in Milan. OPPURE II will showcase moving image in fashion and discuss its impact on the future of the industry. And, later this month, Diane Pernet will bring ASVOFF, her pioneering peripatetic fashion film festival, to Milan in collaboration with Vogue Italia. Earlier this year, we featured the stunning short film for Fred Butler by Elisha Smith-Leverock which debuts at Pernet’s event in Milan, and today we bring you one of the featured films for OPPURE by Luca Merli. More OPPURE films can be viewed on the BoF YouTube page. The Business of Fashion is an official media partner for OPPURE II which runs from 14 May 2010 – 27 June 2010 at Monotono in Vicenza, Italy  This posting includes an audio/video/photo media file: Download Now |
Posted: 12 May 2010 04:47 AM PDT  Superdry Spring Summer 2010 | Source: Superdry “The chain said that expectations for pre-tax profit for the year to the start of May will be ‘not less’ than the £25.7m it outlined in its IPO prospectus earlier this year. Total group sales over the year are up by £63m, or 83pc, to £139m.” Italy’s Yoox Posts 1Q Growth In Net Profit, Revenue (WSJ) “Italian Internet fashion retailer Yoox SpA (YOOX.MI) said Tuesday its revenue and net profit grew in the first quarter as business performed well across all segments and territories. Net profit for the first quarter increased fivefold to EUR2 million from the EUR0.4 million a year earlier.” Fuller's fashion website closed for lack of funds (Times) “Fashionair was the brainchild of the former manager of the Spice Girls and Sojin Lee, a former Net-a-Porter executive, and was established as an ‘entertainment and shopping platform’. Last week staff were told that they would be made redundant after an investment review by its American parent.” Fashion sales double with new system (Internet Retailing) “In the first five weeks since launch, net retail sales on lkbennett.com rose by more than 100%, compared to the same period a year ago, and customer conversion also more than doubled. Compared to the previous season, sales were up by more than 70%.” Is ‘wearable technology’ the future of fashion? (Telegraph) “The ‘Look at me, I'm electric!’ appeal of wearable technology could prove far more lucrative than acting as a mere vehicle for its attention-hungry wearer. Surely it will only be a matter of time before arriving at the Oscars with your latest movie trailer playing on a loop across your chest maximises box-office longevity.” |
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