Fashion, Style, etc: BoF Daily Newsletter: BoF Daily Digest | Nordstrom Rack hits NYC, Jane Shepherdson’s magic touch, More than clicks, Designer dreams, Cruisin’ with Karl

5/13/2010

BoF Daily Newsletter: BoF Daily Digest | Nordstrom Rack hits NYC, Jane Shepherdson’s magic touch, More than clicks, Designer dreams, Cruisin’ with Karl

BoF Daily Digest | Nordstrom Rack hits NYC, Jane Shepherdson’s magic touch, More than clicks, Designer dreams, Cruisin’ with Karl

Posted: 11 May 2010 03:01 AM PDT

Nordstrom Rack Campaign Spring/Summer 2010 | Source: Nordstom

Discount Store Is New York Beachhead for Nordstrom (NY Times)
“After more than a century, Nordstrom, the upscale department store chain from Seattle, will make its Manhattan debut… But don't expect $4,000 dresses. Expect 25,000 pairs of discounted shoes, and an automated checkout line more at home in a supermarket than a purveyor of luxury goods.”
Jane Shepherdson: why we want what she's wearing (Times Online)
“Can Jane Shepherdson do for Whistles what she did for Topshop? Meet the woman reinventing the high street. Hailed as the most powerful woman in British fashion… a retail genius who could predict the subtle shifts of what we might desire, before we knew it ourselves.”
Why marketing strategy should measure more than clicks (Biz Report)
“When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is… Likewise, most marketers believe the number of clicks an ad receives the more engaging the campaign is to consumers. Which one of these perceptions is actually correct?”
Designer dreams don't pay the bills (Times Online)
“If McQueen's label was still straining to turn a healthy profit, what hope for the newer wave?… Most people would be surprised to learn how long it takes for a brand to post a return on its investment.”
Just cruisin’ with Karl Lagerfeld (Independent)
“Chanel head designer Karl Lagerfeld has released a teaser for the short film “Remember Now,” which has been filmed for the label’s Cruise Collection show in Saint Tropez, May 11.”